Description
Who We Are
At Murmuration, we believe that America’s promise is shaped and reshaped by the best ideas and ideals of its communities and the dreams of the people who believe in a better life for themselves, their families, and each other.
We help organizations build power in their communities in four key ways: we organize a network of values-aligned partners; we provide deep, data-driven insights into people, places, and perspectives; we develop tools that make organizing and engagement easy and more effective; and we offer services that strengthen our partners’ capacity to build power and lead change in their communities.
We envision an America where every community has what it needs to help people lead healthy, free, and dignified lives. We work to redesign the systems and structures we all depend on — how we learn, live, govern, and solve problems — so that they are just, equitable, resilient, and rooted in shared responsibility. By strengthening the ties that hold communities together, we aim for civic life defined by collective action and care, with effective leadership that truly represents everyone.
We are a collaborative, curious, and creative team of organizers, scientists, teachers, technologists, campaign veterans, and more who share the unwavering belief that we can use our gifts in service of transforming America — together. We’ve built our team guided by the belief that the whole is greater than the sum of its parts. And so we support each other relentlessly — rallying together to face challenges the same way we celebrate each other’s wins.
About the Position
Murmuration is seeking a Product Marketing Specialist to build and guide our product marketing program. This role is responsible for articulating what our products are, who they are for, and why they matter in collaboration with our Product Team. You’ll be part of a team to help translate civic tech and data products into compelling narratives, campaigns, and go-to-market plans that meet partners where they are.
This role reports to the Sr. Manager of Growth Marketing and will help create the foundations of product marketing at Murmuration: positioning and messaging, as well as developing core collateral, launch and lifecycle processes, campaign strategies, and sales enablement. You’ll work closely with Product, Growth, Research, Partnerships, and Communications to ensure our story is consistent and grounded in partner needs.
Job Level: P3
What You’ll Do
- Build and guide Murmuration’s product marketing program, including development of strategy and processes, and systems that improve cross-functional collaboration;
- In collaboration with the Sr. Manager of Growth Marketing, own product messaging and storytelling to ensure we clearly articulate what our products are, who they’re for, what they make possible, and why they matter;
- Build and maintain our product sales enablement library and partner with the Growth Team to identify enablement gaps and prioritize content development;
- Drive go-to-market (GTM) for priority products and launches (including Explorer), from planning through execution and measurement;
- Create and oversee core product marketing content and campaigns that support acquisition, adoption, and partner success;
- Run Murmuration’s product marketing email program, collaborating with Product, Growth, and Success teams to ensure an efficient and effective process;
- Execute paid campaigns focused on key product features, updates, and distribution strategies;
- Conduct ongoing market, community, and partner research and/or manage external vendors to support that work when needed;
- Provide internal teams with messaging, collateral, and training to ensure product communication is both consistent and effective;
- Develop and support sponsorships/events opportunities that advance our growth goals, including sales enablement and coordinating sponsorship deliverables; and
- Track performance and iterate on strategy using data and feedback.
Location and Compensation
The Product Marketing Specialist is a full-time, salaried position with a comprehensive benefits package (more detail below), open to candidates anywhere in the United States.
The starting salary range for this position is $133,552. We set compensation using market data and apply it consistently across the organization to ensure fairness and transparency for everyone in similar roles.
Our Culture of Care
We work hard to create a culture of care to ensure that our staff are best equipped to lead happy, healthy, and balanced lives. To that end, we offer a comprehensive benefits package which includes:
- Health, vision, and dental insurance with 100% of premiums covered for you and qualifying family members;
- Retirement benefits with a 5% employer match;
- A flexible unlimited PTO plan;
- Generous paid parental leave;
- Pre-tax commuter benefits;
- A company laptop;
- A flexible remote work environment;
- A home office setup stipend for all new employees;
- Monthly reimbursement for remote work expenses;
- A yearly professional development fund;
- Mental health and wellness benefits through Calm and Better Help;
- Yearly in-person staff retreats; and
- A welcoming culture that celebrates diversity, equity, inclusion, and belonging.
At Murmuration, we believe a vibrant, representative democracy depends on the inclusion of diverse voices, lived experiences, and perspectives. The best ideas don’t come from a single person or ideology — they emerge at the intersection of different backgrounds, identities, and viewpoints. We are proud of our commitment to building an organization and culture shaped by respect, empathy, and collaboration, where our team’s diversity fuels innovation, civic engagement, and meaningful change. We welcome new colleagues who will help us nurture this collective effort. Join us.
An Equal-Opportunity Employer with a Commitment to Diversity
Murmuration is proud to be an equal opportunity employer, and as an organization committed to diversity and the perspective of all voices, we consider applicants equally of race, gender, color, sexual orientation, religion, marital status, disability, political affiliation and national origin. We reasonably accommodate staff members and/or applicants with disabilities, provided they are otherwise able to perform the essential functions of the job.
Note: Murmuration is two organizations working together to pursue our mission of amplifying the power of civic engagement: Murmuration Research Institute, a 501(c)(3) that conducts research to identify, design, and create the data, tools, and insights that build healthier and more equitable communities; and Murmuration, Inc., a 501(c)(4) that supports organizations working across the country on the nation’s most challenging issues with access to data, tools, and research that build healthier and more equitable communities.
Requirements
Requirements
We’re looking for someone who is both strategic and hands-on. You likely bring:
- 4–7+ years of product marketing experience, ideally in B2B SaaS, civic tech, data products, or mission-driven technology;
- Proven experience building product marketing foundations: positioning, messaging, launch processes, paid campaigns, and core collateral;
- Exceptional writing and storytelling skills and the ability to distill complex products into simple and persuasive narratives;
- Demonstrated ability to lead GTM for new products and features, coordinating across multiple teams;
- Strong project management and prioritization skills — you can run multiple workstreams without dropping the ball;
- Community research instincts — you want to deeply understand our partners’ and prospective partners’ needs, constraints, and motivations;
- Comfort working in ambiguity, making structure where none exists, and iterating quickly;
- A collaborative, low-ego approach and ability to influence without formal authority; and
- Commitment to Murmuration’s mission and excitement about strengthening civic life.
Nice to Haves
- Experience with research and data-driven products, and/or
- Experience with paid campaigns and analytics tracking.
Talented Product Marketing Specialists come from all walks of life and career. If you are passionate about civic engagement and technology, please apply, even if you do not check every box!
